Filcro Media Staffing

Monetizing Media Assests

Filcro Media Staffing has the capacity to facilitate the monetization of media assets across multiple media platforms and delivery systems.

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Clients approaching Filcro Media Staffing with under valued, newly acquired and convergent media assets will find the firm’s guidance to be timely and comprehensive with proven efficacy. Media Sales - Media Technology Sales

Filcro Media Staffing will institute an immediate action plan to identify key individuals who will tactically and strategically position your firm’s front and back office functions to optimize return on your media brands and delivery systems.

With primary offices in New York City Filcro Media Staffing recruits executives to build brands in and across the Americas, Mexico, Europe, Asia, Africa and the Middle East.

The firm has a reputation of completely installing New York, Los Angeles, Chicago, Detroit, Washington DC and Miami offices in the United States to build national sales and management infrastructures to expand and unify international markets.

Traditional modalities associated with maximizing revenue for legacy media properties are exhibiting diminished efficacy at an exponential rate. Those in print, music, music publishing, out of home, radio and broadcast TV face substantial challenges and require rapid development of cross platform dissemination and in some cases assimilation.

Media corner stones as catalysts

In most media markets competing providers produce or distribute content within the same genre(s) to the same target demographics, to garner uniques, audience, participation and or subscribers. Disseminating on cable, satellite, interactive, out of home and or wireless platforms the modality differs but revenue goals are common factors with four to sometimes five variables as primaries.  What differentiates the revenue derived can be as simple as a single change agent or CRO to facilitate the reorganization or strategic direction of a sales organization.  Enhanced modality always optimizes monetization and generally one key executive can make a substantial contribution to a media company’s bottom line.

Buying, Selling or Operating?

A client company is acquiring a diversified MSO Operator in Brazil.  The entity has not optimized content, distribution or sales.  Filcro Media Staffing participates after the acquisition to optimize revenue and afford the investors maximum return on their investment. Case Histories, Sales Case Histories.

A client company is selling a group of regional TV Stations in varied DMA’s in the United States.  Filcro Media Staffing is retained to enhance revenue prior to the sale, to optimize the value of the assets. Case Histories, Sales Case Histories

A client company with print, music, music publishing, licensing and interactive assets operating as separate entities would like to expand markets, content and platforms.  Filcro Media Staffing is retained to identify the talent needed to make the client’s business goals a reality. Case Histories, Sales Case Histories  

Monetizing Media Assets and Digital Online Advertising Sales in the proper mannerAt some critical point in the ecology of any company, growth necessitates the retooling of hard and or soft assets to face the challenges of evolving markets and technologies.  A company’s capacity to expeditiously recognize growth in their space is essential to growing market share and revenue.

For additional information please contact:

Tony Filson
Filcro Media Staffing
521 Fifth Avenue
New York, NY  10175-1801

212-599-0909 ext 215


Global Media and Broadcasting Executive Search

“How to Monetize Online Media Assets and Build Global Sales Support Infrastructure by Filcro Media Staffing, Inc.”  Published in June of 2012 - Filcro

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